Current Event Enrollment Information

Drive 4 UR School and Drive 4 UR Community Dealers,

Effective Thursday, April 2nd, all D4URS and D4URC events will be suspended until further notice.

Ford continues to offer all the support it can to the dealers, organizations, and participants involved in the Drive 4 UR School and Drive 4 UR Community program. However, due to the growing concerns and serious impact of COVID-19, Ford has made the difficult but necessary decision to suspend all D4URS/C events at this time. This will help to ensure the health and safety of everyone involved at the events. Stay tuned for future communication regarding these programs.

Please prioritize protecting the health and safety of yourself, your employees and any family members by adhering to health precautions from the World Health Organization and the Centers for Disease Control and Prevention, including social distancing and practicing strict hygiene.

Feel free to reach out to with any questions.




Online enrollment for the 2020 session of Drive 4 UR Community and the 2020 Spring session of Drive 4 UR School will open on Wednesday January 15th, 2020 at 1PM EST for all Ford and Ford Lincoln dealerships nationwide. If you are interested in an event, see the enrollment page for more information.



  • Only dealers can enroll for events
  • Enrollment must take place online
  • On enrollment day, dealers must log-in and select the "Enroll an Event" page to register each event desired
  • Events are limited and on a first-come, first-serve basis
  • Event date and partner information are required for enrollment
  • Events must be enrolled at least five weeks before the proposed event date

As recognition for their commitment to the program, a limited number of early enrollment events for Drive 4 UR School will be available to actively enrolled Consumer Experience Movement (CEM) Dealers starting at 1PM EST on Monday, January 13th, 2020. This early enrollment period is for CEM Dealers only. Enrollment must be completed online, and events are available on a first come first served basis. Please contact Cindy Tenerovich ( for additional information about CEM



  • Dealers can host a total of three (3) events in 2020
  • All events can be either Drive 4 UR School or Drive 4 UR Community
  • Events can be held in the same session
  • Eligible dates for each session are:
  • Drive 4 UR School 2020 Spring: March 1st – July 31st, 2020
  • Drive 4 UR Community 2020 Year: March 1 - December 31, 2020
  • All events will be Ford-funded



If your dealership is located in a Hispanic community, you may be eligible to receive Spanish language materials for your Drive 4 UR School event in addition to the standard event kit provided. Your dealership can check the box indicating your interest for this opportunity during the enrollment process.



Program HQ will continue to verify that all Drive 4 UR School and Drive 4 UR Community events are operating within a dealer’s PMA/locality. Events scheduled outside a dealer's PMA/locality zone will be flagged and sent to the region, at which point your dealership will be asked to get written permission from the dealer whose PMA/locality the event is in. If you cannot obtain written permission to host your event in another dealer's PMA/locality, you can relocate your event to a location within your dealership's PMA/locality zone. Please note your event is not confirmed and a kit will not be sent until the event location has been verified to meet PMA/locality requirements.



In order to request an event change, dealers must complete an Event Change Request Form, found on the Program Materials page, and submit it to or based off of the respective program you are participating in. Requests must be submitted at least 5 weeks prior to your scheduled event date and will be granted at the sole discretion of Program HQ (exceptions will be given due to the Coronavirus). If you need to make multiple changes to an event, you must do so all at once and utilize one form. Please note, if you change your event location, Program HQ will need to re-verify that your event meets PMA/locality requirements or your event will be subject to cancellation.



NEW FOR 2020: All events will utilize electronic waivers to capture test-drive information. This process is done through a microsite that can be accessed off of any smartphone, laptop, or tablet and allows for participants to pre-register for the event. This process makes the flow of events faster and donations can get turned around quicker than paper waivers. Drive 4 UR School/Drive 4 UR Community will not be providing devices to use during events. Dealers and beneficiaries are encouraged to provide some devices at the event. If cellular service is not available at your event location, your dealership will be responsible for providing WiFi or a hotspot connection. For more information, please check out the Electronic Waiver Training Guide on Program Materials.

Please ensure that your dealership hits “End Event” once test-drives are completed at your event to ensure proper submission of waivers.



In an effort to be green, dealers will receive a complete event kit for only the first Drive 4 UR School and Drive 4 UR Community events hosted in 2020. A "Kit Light" will then be sent to any subsequent events of the same program type. A list of Kit Light contents will be provided. Dealers will need to hold on to kit items from the first complete kit for use in future events.


Materials in the Complete Kit:

- Directional Sign

- Banners & Rope

- T-Shirts (S - XXL)

- Event Posters

- Car Clings

- Tablecloth

- Magnets (D4URS only) or ID Holders (D4URC only)

- Feather Banner

- Station Signs


Materials in the Kit Light:

- T-Shirts (S - XXL)

- Event Posters

- Car Clings

- Table Cloth

- Magnets (D4URS only) or ID Holders (D4URC only)

Please note that all dealerships that received a tent with the Ford logo for an event hosted in 2019 will not receive a tent in 2020. Your dealership will be expected to use this tent for all Drive 4 UR School and Drive 4 UR Community events you host in 2020 and potentially future sessions. Please make sure you hold onto your tent for further use. If you did not host an event in 2019, you will receive a new tent in 2020.

If you need to cancel your event, a call tag will be sent for UPS pick-up of the event kit. If you cancel your event and do not return the event kit, your dealership will be charged the cost of the event kit materials and call tag.



By participating in the Drive 4 UR School and Drive 4 UR Community program, a dealer agrees to host a one-day event in which participants ages 18 and over with a valid driver's license test-drive a new Ford vehicle in order to raise a $20 donation for the benefitting school or organization. Failure to conduct test-drives may result in penalties including, but not limited to:

Regional notification

Suspension of donation funds

Disqualification from the program in future sessions

Program HQ reserves the right at any time to request photos from events in order to verify adherence to test-drive guidelines. Be advised that Program HQ travels frequently to events across the country without providing prior notice and will not hesitate to report infractions.

Events hosted with preschools are considered Drive 4 UR Community events. Events hosted with elementary, middle, and high schools are considered Drive 4 UR School events and not Drive 4 UR Community events.

Events hosted with an organization in which the funds will directly benefit or go back to a school in any capacity (ex: booster clubs, PTO's, education funds) are considered Drive 4 UR School events and not Drive 4 UR Community events.