Foreigner and Ford Work Together to Support School Music Programs
This fall, Drive 4 UR School took the school fund-raiser show on the road, working with the legendary rock band Foreigner to help raise money for school music programs through Rock Then Roll 4 UR School.
Foreigner, one of the most prolific rock bands of the past four decades, gave high school choirs the chance to submit videos of their students singing their worldwide number-one hit song, “I Want to Know What Love Is.” Selected choral groups then had the chance to perform the song onstage with Foreigner when the band came to town on their latest tour.
Throughout October this year, 13 high school choirs also got the chance to rehearse their performance at a local Ford Dealership with Foreigner band members. In the process, the groups hosted a Drive 4 UR School event, where vehicle test-drives netted their music programs up to $6,000.
“We are delighted to partner with such an iconic and influential band like Foreigner to provide support and visibility for high school choir programs,” said Tracy Magee, Ford Experiential Marketing Manager. “Rock Then Roll 4 UR School is a unique iteration of our popular Drive 4 UR School fund-raising program, and we’re hopeful it will inspire local communities to support students and their passion for music.”
One community, in particular, really exemplifies the importance of programs like Rock Then Roll 4 UR School, which can be a critical source of much-needed funding. The students of Bristow High School in Bristow, Oklahoma, know a thing or two about hardship. It’s been challenging to secure the resources necessary for the educational programs that the community would like to provide. Extracurricular programs at the school rely heavily on fund-raisers, and the devotion of volunteers to keep them going because of the scarcity of financial resources.The 70 passionate students who make up the Bristow High School Choir are led by a husband-and-wife pair of choir directors, who have committed more than 22 years of service to the community. This year, their efforts are being rewarded: As one of the winners of this program, the Bristow High School Choir had the opportunity to take this passion and use it to perform on stage with Foreigner. This is an experience that will forever impact these students.
Ford Motor Company and Foreigner are proud to support these devoted students and volunteers. Check out the video below to get a behind-the-scenes look at the Rock Then Roll 4 UR School program and how it helped the students of the Bristow High School Choir live out a dream.